My experience at Voices of Discovery
has been mostly positive, and it has certainly opened my eyes and increased my
awareness of different aspects in our society! I am in the Female-Male and
Gender Identity group, which has been fascinating and controversial. We have
covered numerous topics so far, including male/female stereotypes, differences
in gender identity and LGBT, sexual assault, how women and men are portrayed in
media and ads, etc. There were several discussions that stood out in my eyes as
especially significant or interesting and that I think are worth sharing (even
if the post is a little long!).
One week we discussed the
sexualization of ads and how women and sometimes even men are portrayed in
product advertising. We looked at dozens of ads that were not only offending
but just ridiculous. If you Google images for “Burger King ad” or “Arby’s ad”
you can see some of the ones we discussed. The BK ad is very phallic and displays
a woman with her mouth wide open, about to eat a 7 inch sandwich, and is
captioned “It’ll blow your mind away.” The Arby’s ad (which is particularly
weird for me since I work at Arby’s!) shows hands covering up two large, round,
strangely breast-like sandwiches and says, “We’re about to reveal something you’ll
really drool over.” There are countless other examples in which sex or implied
references are in advertising: for clothing, cologne, magazines, you name it.
It was very interesting to realize just how much of our society uses such
references to sell products. Apparently, as one person in my group pointed out,
“sex sells.”
A
second stand-out conversation was about the February 2015 Sports Illustrated
cover. The swimsuit supermodel on the cover is very scantily clad and is
actively pulling down her bikini bottom, exposing what I consider to be far too
much of her model-thin body. We watched a short news clip in which two women
argue whether or not the cover is appropriate. In our discussion we mentioned
that the magazine is sold in common stores and placed where children can easily
gawk at it, which makes it all the more inappropriate. If our society allows
and even expects such magazine covers that exploit the feminine body, what type
of message are we sending young girls about their bodies and young boys about
how to treat women?
Lastly,
this week we watched a short video about how men are expected to be strong,
emotion-less supporters. The video exposed numerous phrases commonly used in
everyday conversation, like “be a man,” “don’t be a wimp,” “man up,” and “real
men don’t cry.” There were some shocking points made, such as that the majority
of shootings are committed by men and that men are more successful at committing
suicide than women. We discussed possible reasons for those statistics, like
the fact that society doesn’t allow men to express their emotions and young
boys don’t have safe places to go to express their feelings. It was very
interesting to see how norms and stereotypes in our society affect men, as
well. I feel as if we often focus on women and many people don’t realize the impacts
that are placed on men. Overall, there were some really excellent topics and
points brought up in VOD, and I am glad I had the opportunity to participate!
Hannah,
ReplyDeleteThis was probably my favorite week while participating in Voices of Discovery! I knew that gender stereotypic took place in advertisements, but I never really understood the effects that they may have on our society. These large companies may think they are just trying to sell a product, but they are doing so much more. They are creating and reestablishing these gender stereotypes that women and men have fought so hard to suppress. Women are portrayed as only belonging in the house and men are portrayed as only wanting power and dominance. I would agree that I was glad to have had the opportunity to participate in this discussion!